Writing
Things I've had to learn the expensive way.
Short pieces on execution, AI that actually pays for itself, and how to tell a real technology partner from a convincing one.
- 12 August 2026Ideas are easy. Execution is rare.Why the gap between a good idea and a working business is almost never a thinking problem.4 min read
- 24 June 2026Where AI actually paysMost AI initiatives fail at the same place — not the model, the process around it.5 min read
- 9 April 2026How to choose a technology partner without getting burnedWhat founders and executives should actually ask before committing six figures to a build.6 min read
Working on something ambitious?
If you're building a serious company, product or technology project and think I could add value, I'd like to hear about it.